Developing New Audiences: When the Past Can’t Predict Your Future

GDC Europe 2011 Talk Shot

Talk Details

Event: Game Developers Conference Europe 2011

Title: Developing New Audiences: When the Past Can’t Predict Your Future

Event Date: August 15, 2011

Location: Cologne, Germany

Watch On GDC Vault

Talk Description

There’s a reason many studios don’t develop new types of games – because it relies on audiences we know nothing about. And these unknowns can impact every aspect of your development, from your design process, to pipeline development, to your marketing campaign. In this talk, I talk about the lessons learned from developing flOw, Flower, and Journey for the PS3 on how to make effective decisions based on little data to create commercially successful titles that, in the beginning (and maybe right up until you ship), no one will think you can sell.

Veteran game designer Kellee Santiago describes the elation — and terror — that comes when you try to make a new kind of game for a whole new audience.

–Gamasutra

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